I love wine! But, wine doesn’t love me. It’s kind of ironic that my first creative post is about wine, as I eclipse 5 years sober. I still believe that Wine is really sexy though. I used to enjoy it so much. Too Much! Now, I enjoy it from afar. As an artist, one of my favorite things to do is walk through the store and check out how creative companies are getting with the wine bottle labels.
Let’s cut to the chase though. Here are 10 free customized Wine-centric ideas to punt your social media into overdrive! Remember; feel free to use any of them. The media is either mine or taken from a web site that offers FREE stock photos. All I ask is that you mention where you got your media. All you have to do is hash tag, #SMPOET. That will be enough. If you want more help to get your marketing off the ground email me at, tonyfer33 at (@) gmail.com, and we can talk. Along with custom ideas for your industry-specific trade, I have also decided to add social media tips to these bi-weekly blog posts. So please check back as I post twice a week on industry-specific artistic ideas. I am here to make your social media more poetic.
Something to ask yourself before starting your Social Media journey: What can I do to become the authority in my field who people will seek out for expertise? Do you want to be the #1 resource for wine information or the best place to go for Wine & Food Pairings? Or both? These are a couple of examples of ways to make your business stand out and barrel over the competition on social media. Become an Expert! If you can create and fill a need that is not being met, or you feel that you can do it better than someone else who is currently doing it, then you have an excellent chance of succeeding in social media. If you do these things with integrity, sincerity and are fully-engaging- and you have an amazing product, you will knock it out of the vineyard!
Please remember, all the following examples are for your social media platforms. Don’t forget to put your social media hot buttons on all your collateral, business cards and in your email signatures. Also print it on your wine bottles if you have room. Word-of-mouth is still the #1 way to spread the word, so always makes sure you mention social media at any networking opportunity. ABS= Always be Social. For a great reminder on how to get started setting up your social media click here.
1. Use Awesome pictures! Whether you’re a wine seller or wine cellar, you probably have a ton of options for great pictures from your business. Use your own custom images first. If you don’t have time to take pictures or are strapped for ideas, check out places that offer free images.
Check out this great list of free stock photos here:
Here are also some ideas of pictures you can post on ALL Social Media Platforms. Also, use your pictures to pass on information. Add special events or Wine Facts to any of your pictures to enhance the share-ability. TIP: Don’t forget to make sure you put your logo on all of your pictures.
• Wine bottle art
• Beautiful wine glasses and decanters
• People enjoying wine at a tasting
• Wine pairings with meals
• Wine corks
• Trees where wine corks come from
• Wine related tattoos or street art.
• Wine menus
2.Host a Twitter Chat about Wine. A Twitter chat is a great way to network about any subject. Here is an awesome post on hosting or joining a Twitter chat. Here is a list of current Twitter chats.
Just search the list for Wine and then get your party on!
3. Utilize Pinterest to create boards for people to learn about Wine and you your products. Pinterest is an awesome platform which is growing in popularity across all ages and genders. Creating boards is easy. You can create commonly-named boards such as, Red Wine or you can go custom and create a board with a title like, “Wine Cork Art.” Create a lot of boards and pin a lot too, not only your stuff, but use Pinterest to network by posting cool and interesting industry-specific information and photographs. Also search out people who are posting about wine and comment on their pins. This is a great way to attract followers. Maybe consider creating a board that highlights the “Best jewelry or clothing to wear Wine tasting.” Find niches and fill them. A screenshot of my board is below as an example.
4. Wine Quotes. Sell explanatory. Make them fun or serious. It’s up to you. Here are two you can use that I made myself. Just click on the image and save to your desktop. Then pop into any social media platform. If you want to put quotes on custom pictures of your own goods, try Canva for FREE or download the Mobile App WordSwag – for on the go artistry.
5. Use sites like All-Top to find the latest articles and blog pieces on Wine. Here is the link to All-Top. Click on the “W,” click on “Wine” and post fun and informational
6. Blog: This is the best way to spread the word about your product. Write. Write. Write. A great way to create blog posts is turn a list of FAQs into a blog posts. Take each question and flesh it out with information and supporting pictures. Click here for a blog post highlighting 7 Great Wine Blogs.
7. Video- Use Instagram or Vine to make micro-videos of your product. Or if you want to GO BIG quickly, create a Wine-centric YouTube channel. Click here for an example of an awesome Wine-specific YouTube channel. Nice work WineGuy!
Examples of videos might include:
1. How to properly taste wine
2. Video about growing grapes
3. Making wine at home
4. Wine storage
5. How to pour wine
6. How to pair wine with meals
Also check out WineLibrary owned by the the social media giant, Gary Vaynerchuck.
8. Instagram and Hash Tags: Post stylish and hip pictures of all things Wine on your hashtag. Don’t forget to create a Custom hashtag for your product that you can use to track anyone who tags you. For example, #MarthasVineyard. Also, to build your following, use popular, trending and location specific hash tags. Post your picture, then use Hash tags to describe it. #Wine, #Vineyard, #Grapes, #PinotGrigio, #Cabernet, #Winecellar, then add popular hash tags like, #smile, #love, #JJ, #FF, #instagramhub, #Photooftheday, #Picoftheday, then finish off your list of at least 10 hash tags with location, #California, #Napa or somewhere else.
9.Engagement is the most important part of Social Media. Take time to ask them questions. This is an easy real-time way to get feedback and ideas about what your followers like.
10. Ask fans and followers for reviews. Or post reviews by periodicals or blogs about your wine or winery. No better way to spread the work. Ask on Facebook for review right now your fan page. See image below.
11. Bonus: Run a photo contest for FREE WINE! Increase your email list by running a contest. Have your followers send in their best pictures of anything Wine-related.
12. Bonus #2: Post photographs and articles from the past on special days like #ThrowbackThursday. This is a great time to drop some Wine history! Or post a picture of a celebrity drinking wine. Post a male on #MCM (Man Crush Monday) or a Female on #WCW (Woman Crush Wednesday).
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